Pain Points of Healthy 365
Definition
A pain point is a specific problem that the users are experiencing. In a mobile application, there may be areas of the app that the users experience issues with or feel that can be improved.
Interviewing for User Feedback
To identify the pain points, I went around my social circles, requesting feedback from my friends on Healthy 365. I received many negative reviews and noticed that none of them is current users of the app. Many of them are existing users of other fitness tracking applications. Initially attracted by the Health Challenge rewards, most left as the rewards available are unappealing to them. They are not willing to switch away from their preferred fitness tracking applications.
This finding is disappointing. Although Healthy 365 is used to complement the National Health Challenge, it has unique features that can benefit the local fitness community. One of these fitness features is its database of local delicacies. The database contains nutritional information on local food which is absent on many other diet tracking applications. I believe that better utilisation of this feature will attract more locals to the platform, even if they are not interested in the rewards.
Interviewee User Profile
I can categorise the profile of my interviewees to be fitness enthusiasts who had previously used other diet tracking applications, such as MyFitnessPal. They range from beginners to enthusiasts who keep track of their calories consumption regularly to maintain/loss their weight or to make healthier diet choices. They provided similar negative reviews on Healthy 365 and agreed that they would not switch to Healthy 365 for its rewards.
Pain Points Identified
The first pain point identified is the lack of a calorie-counter. The Dashboard does not reflect the remaining calories left for the day. This feature is common in popular diet tracking applications, where users can quickly glance at their remaining calories for the day. In Healthy 365, users have to go through multiple steps before obtaining this same piece of information. This cumbersome process increases friction between the user and the app, reducing the likelihood of them staying on the platform.
The second pain point identified is the poor insights provided by the “Calories” bar chars. The bar charts do not help guide the users to make better diet decisions. Simple net calories analysis is sufficient for fitness novice. However, intermediate and advance exercisers understand that detailed nutritional information is required to make healthier diet choices. Nutritional data is available in the database yet not utilised to aid the users in making more informed diet decisions.
Conclusion
Since the users’ background is diverse, the pain point experienced also varies. While not all the users will be aware and encounter the pain points mentioned above, it is still essential to address it to increase the consumer base. As a complementing app for the National Health Initiatives, this is important to try and attract as many local as possible to the Healthy 365 platform.
